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Who We Are

World Traveller believes in providing basic and practical travel solutions that are accessible to all. Today’s travellers are looking to make the most out of every single adventure. And when it comes to their bags and luggage, they seek more affordable options and still desire long-lasting durability. For us, quality should not have to come at an additional cost.

By offering affordable yet highly reliable travel bags, luggage and accessories, travellers can focus on exploring the world unhindered and spend more on invaluable experiences.

Our Values

World Traveller encourages you to Travel Smart and make the most out of your adventure. We do so by providing stylish and functional luggage made with premium materials that are accessible to all.

Rather than spending more on travel necessities, we place more value on creating new memories, reliving experiences and building new connections.

Our Origin

World Traveller was established because a group of like-minded individuals believed that premium travel gear can come at a reasonable price. Our founders paved the way for travellers to spend less and experience more.




Founded in Singapore, World Traveller started out by developing men’s travel accessories and document cases. Looking to meet the growing demand of both business and leisure travellers in the late 80’s.

The brand gained recognition for the popular line of “Buffalo Vinyl.” The collection was exclusive to World Traveller until 1998 when it started distribution in Malaysia and Indonesia.

World Traveller’s accessories and document cases for men were introduced in the Philippines.

The first World Traveller luggage collection was introduced. Offering travellers more affordable yet durable luggage options.

Primer Group of Companies formally acquired the brand from LNY Singapore and commits to further grow and expand the brand in the Asia Pacific.

World Traveller made its comeback in Indonesia and Malaysia by reintroducing a new collection of luggage, bags and accessories.

World Traveller continues to be the Smart Choice by providing travellers with reliable travel solutions.

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